Mrs Florence Vere O’Brien, started the first Clare Embroidery class at Newhall, near Ennis, in 1895. The establishment of the class was a response to the plight of families who found it hard to make ends meet. 12 to 15 girls came regularly for two hours weekly. When they became proficient they took away work to do in their own homes.

In 1898 the Vere O’Brien family moved to Ballyalla House, and the Clare Embroidery class continued there with some of the Newhall girls still attending, but now joined by a new group of local girls.

An embroidery class was also established at the Convent of Mercy, Ennis, presided over by Sister Mary Patricia. The designs and materials were provided at first by Mrs Vere O’Brien, to be worked up by the girls under Sister Mary Patricia’s direction in the Convent workroom.

Mina Keppie, a practical Scottish woman, and an excellent needlewoman, held the important post of Manageress in the business. She taught the girls basic stitches, gave out the work, put it together when it was finished, sent out invoices, and kept accounts.

Florence Vere O’Brien was also deeply committed to the revival of Limerick Lace. She helped to set up the Limerick Lace Training School in 1889, and took over complete responsibility in 1893. She continued to run both enterprises for many years. The Limerick Lace School closed in 1923, but Clare Embroidery continued until the 1930s.